When new T-Mobile CEO John Legere was trash-talking the cellular service competition by characterizing their contract plans as "bullsh*t," it took me a couple of days to realize there was far more to his new no-contract iPhone plan than gleeful profanity. T-Mobile is the last of the big four U.S. cellular service companies to offer the iPhone, and the company might be the only one to create meaningful change. Essentially, T-Mobile is letting its customers buy an iPhone 5 on an installment plan.
Monday, 1 April 2013
T-Mobile's No-Contract Revolution
When new T-Mobile CEO John Legere was trash-talking the cellular service competition by characterizing their contract plans as "bullsh*t," it took me a couple of days to realize there was far more to his new no-contract iPhone plan than gleeful profanity. T-Mobile is the last of the big four U.S. cellular service companies to offer the iPhone, and the company might be the only one to create meaningful change. Essentially, T-Mobile is letting its customers buy an iPhone 5 on an installment plan.
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