Why Maker's Mark Watering Down Its Whiskey Doesn't Matter One Bit

This week, ubiquitous middle-shelf bourbon Maker's Mark announced that it would be watering down its whiskey from 90 proof to 84 proof in order to meet demand. Not surprisingly, everybody freaked out. That's dumb. Here's why. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/fPrGZC5CuDs/why-makers-mark-watering-down-its-whiskey-doesnt-matter-one-bit

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