It is possible to predict intimate personal characteristics such as sexual orientation by studying a person's Facebook Likes, according to findings released Monday by University of Cambridge researchers. Just by studying Likes, the team was able to determine a person's race, age, IQ, personality type, level of substance use and political views. More than 58,000 U.S. Facebook users volunteered for the project. The team developed models that used Likes to predict male sexuality with 88 percent accuracy, race with 95 percent, and political affiliation with 85 percent. 
MEMC ELECTRONIC MATERIALS MICROSOFT MILLICOM INTL CELLULAR MOBILE TELESYSTEMS NANYA TECHNOLOGY
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